A quick logline; A young woman, Ingrid, who has just suffered the loss of her mother moves west to Los Angeles to pursue and befriend an Instagram model who lives the “perfect” life. Anyone who has interacted with social media knows the fraudulent nature of it. It’s the sliver of life that everyone wants you to see – even strangers. When Ingrid can no longer make life work for herself at home, she takes the $60K her mother left her and travels to the land of perfect Instagrams and model living: Venice Beach, California. Ingrid Goes West was an expert satire and commentary on the way the under-30 generation is addicted to technology and social media; how they love the semblance of living a certain way, but cannot truly commit to or claim any single style or habit because they are always onto the next thing. The movie is a genius mockery of and serious warning to those trying to impress the masses through exploiting pop-lifestyle, as well as the lemmings who follow.
The end of the film makes a serious commentary on what happens to people like Ingrid, and it isn’t good. The ending is open-ended, although neither ending is truly happy. It certainly had me laughing and talking with strangers outside the theater about what the heck we just saw. If anything, the movie makes the slightest suggestion to Generation Me to build character, find real role models that advocate for more than a new over-priced pair of shoes, or the next avocado toast. It’s about finding yourself in the maze and living a full life, sincerely, without the fear of what social media thinks of you.
How Does Ingrid Goes West score on the Women-o-Meter?
(Reviewer's note: Although, “making good decisions” isn’t what comedies are made of).