Soaps are here to stay, even with changing viewing habits. Martha Byrne, legend of daytime, was on As The World Turns for two decades, General Hospital and wrote for Bold and The Beautiful. We ask her why people continue to tune in, and what 's she's up to now.
Watch on Demand: Martha Byrne and other legends of Daytime on THE TALK on CBS Wednesday, October 12th. #TheTalk
Why do you think daytime TV still has an audience?
Martha Byrne: Most daytime soaps are multi-generational. I think a majority of the audience grew up watching and have continued the tradition. Even with many shows off the air, the remaining ones continue to build numbers. I'm glad there are still scripted shows to watch. I think as a society we need escapism and soaps were always good at filling that important need.
What kind of stories do you think daytime TV should do not to capture and new audience?